Yamaha Official World Superbike Team withdraws..

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#1 Post by **Kwackerz** » Mon Aug 01, 2011 4:42 pm

Yamaha Official World Superbike Team withdraws at the end of 2011 season from World Championship

Yamaha Motor Europe N.V. (YME) has decided to withdraw their official Yamaha World Superbike Team at the end of the current season from the FIM Superbike World Championship.

This announcement follows a full strategic review of the Marketing Operations within Europe including all Motorsport activities and takes into account the continuing severe and rapidly changing Powered Two Wheeler market conditions throughout the region.

Due to this decision more resource and focus will now be used for direct “Customer“ activities to ultimately add more value to Yamaha ownership and increased Customer Satisfaction.

YME would like to express their sincere thanks and appreciation for the total commitment, support, and passion shown by the extremely professional and dedicated riders and team members both past and present throughout the many years of participation in the FIM Superbike World Championship. YME would also like to thank all the highly valued business partners and suppliers who have in-turn supported the team and in addition would like to thank Infront Motorsports, the FIM Superbike World Championship promoters. YME has chosen this timing of announcement to ensure that all existing obligations are correctly met, and to not limit any opportunities or future planning for all personnel involved.

Riders Marco Melandri and Eugene Laverty are currently respectively 3rd and 4th in the overall 2011 FIM Superbike World Championship standings for riders with 4 rounds to go. YME and the team will continue to give its maximum efforts until the end of the existing season to try and regain the World Superbike title which Yamaha also won in 2009.

Yamaha will continue the availability of road racing kit parts, known as YEC Racing kit parts, for its R1 and R6 production models for private teams entering at all racing levels.

furygan man · #2 Post by **furygan man** » Thu Aug 04, 2011 11:43 am

WOW, that's not good!

#3 Post by **Kwackerz** » Thu Aug 04, 2011 12:31 pm

This announcement follows a full strategic review of the Marketing Operations within Europe including all Motorsport activities and takes into account the continuing severe and rapidly changing Powered Two Wheeler market conditions throughout the region.

Theyre moving into scooter / moped racing instead?

Samray · #4 Post by **Samray** » Thu Aug 04, 2011 1:00 pm

There is a school of thought that it wouldn't be all bad to see Superbikes return to it's privateer small teams, production racing roots.

D-Rider · #5 Post by **D-Rider** » Thu Aug 04, 2011 1:12 pm

So they are following Ducati's lead then.

1) Have a hissy fit
2) Quit
3) Throw a full factory effort behind a "private" team
4) Make out you've run away with the championship with an ordinary privateer bike

I guess that time will tell